Hey, I'm Bibi, here to guide you on a sustainable fashion journey, embracing authenticity and inclusivity in our refined rebellion against fast fashion practices.

The Lifecycle of Your Clothing

The Lifecycle of Your Clothing

Have you ever thought about the journey your clothing has taken before it lands in your closet? We usually focus on colours, styles, and trends, when curating our wardrobe, but what if I told you that understanding where our clothing comes from could change the way we see them?


It all begins with fibres growing from the earth – each having its own unique charm and qualities. These fibres go through complex harvesting and processing methods to extract the raw material. Then they are spun and woven into the fabrics we know and love. From there, the fabric gets cut, sewn and finished, transforming it into the clothes that define our style and self-expression. But there’s more to the story…

Did you know that once our garments have served their purpose, many of them end up in landfills? It’s a shocking reality considering the billions of garments produced globally each year. Unfortunately, only a fraction of them find new life through recycling, leaving behind significant environmental concerns and contributing to greenhouse gas emissions.

The fashion industry now faces a massive challenge of extending the lifespan of garments to minimise their impact on our planet. While not all stakeholders in the industry are on board with making these changes, there is a growing presence of smaller brands prioritising sustainability and ethical production. Together, we are working toward a more sustainable future.

At Mad Nomad, we’re aware of the urgency of this challenge and are committed to embracing sustainable practices from the beginning of our journey. We’re starting with a made-to-order model, making garments with a clear purpose – to minimise excess and waste. As we settle into the scene, my intention is to gradually enhance our processes, making sure a sustainable and mindful approach is taken.

Looking ahead, I’m excited about the possibilities of creating upcycled collections, offering a second life to materials and contributing to a circular fashion economy. I’d also love to host pop-up workshops that promote clothing repairs and DIY upcycling projects, so we can celebrate creativity and sustainability as a community.

Our commitment to transparency extends beyond the physical garment. We share everything we know about the journey of our garments on our website – from fabric sources to our amazing production partners. I believe that informed choices can lead to a more sustainable future.


Join us in the conversation. Share your thoughts in the comments or tag us on social media @madnomadapparel and let us know your thoughts on where, or how a garment’s journey should end.

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